Political Polling and Strategic Campaign ConsultingCandidates and ballot measure committees come to us when they want accurate polling, insightful and penetrating analysis, and a team of professionals dedicated to winning. From questionnaire design through scientific sampling and innovative statistical techniques, LRP leads the field.
Issue Advocacy and Message DevelopmentThe right message to the right audience wins the day. LRP is one of the most reputable firms in providing issue advocacy organizations with research that shapes the debate and leads to winning policy outcomes. LRP’s research goes well beyond telling us where the public is, providing a path on how to get to where our clients want to go. Our research methods help develop a vocabulary and messages that are thoroughly tested, that resonate with the public and decision makers, and that stand up to the opposition.
Ad TestingAdvertising is expensive, and our clients want to know if their ads are effective. We test television, radio, print, and online advertising, using the most appropriate techniques to make sure our clients get the most bang for their buck. Through LRP research, our clients know what works—and why.
Examining Policies and ProgramsHow is a particular policy affecting people? How can public programs better meet people’s needs? Where are the policy gaps? What does the public think about a specific policy? Our research answers these questions and more – at local, state, and federal levels.
Branding and Reputation ManagementIf your organization needs to create or hone its identity, know where you stand with respect to others in the field, or repair a tarnished image during a crisis, our branding research can help.
Membership EvaluationWhen you really want to understand your members, know their priorities and what they think, LRP is the place to go. Our research for labor unions, alumni associations, and professional groups has helped organizations and their leaders vet their agendas.
Corporate AffairsIn today’s world, reliable information about the social and political climate is crucial to the success of any business. In addition, businesses often find themselves in a political environment, advocating for or against ballot measures, seeking government approvals and permits, or persuading public opinion. LRP’s research is valued by businesses because we understand people and politics.